Proposed steering conduct requirement for Google’s mobile platform

Overview

The CMA is consulting on a proposed steering conduct requirement for Google’s mobile platform to allow developers to ‘steer’ users out of the app, including to complete transactions on fair and reasonable terms (‘Steering CR’).

In October 2025, the CMA designated Google as having strategic market status in the provision of its mobile platform. This consultation invites comments on our proposal for a Steering CR, under the UK’s digital markets competition regime.

The proposed Steering CR is intended to support developers in communicating and transacting with their customers in their native apps, while increasing competition in app distribution.

About this consultation

The consultation sets out the CMA’s proposed Steering CR and its provisional assessment of its effectiveness and proportionality.

How to respond

We invite submissions on any aspect of the proposed Steering CR and the CMA’s analysis.

Please submit your response using the form below.

When submitting a response, please indicate clearly which questions you are responding to, whether your comments refer only to this consultation or any others (for example to Apple), and whether your response is confidential or non-confidential.

We expect to publish non confidential versions of responses on our website.
Any non-disclosure agreement a party may have in place with Google should not prevent them from responding to this consultation. Google has confirmed that it will not use any confidentiality provision with a party to prevent them from responding to this consultation.