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Google’s general search services: proposed user choice conduct requirement

In October 2025, the CMA designated Google as having strategic market status in the provision of general search and search advertising (together, general search services). On 28 January 2026, we consulted on a series of conduct requirements in relation to its general search services. This included a proposed conduct requirement to improve the way that Google presents choices to consumers, and how they influence decision making (its 'choice architecture'). We have considered the...

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