Unfair commercial practices guidance
The Competition and Markets Authority's (CMA) purpose is to help people, businesses and the UK economy by protecting competition and tackling unfair behaviour.
Final guidance and short guides published
The final unfair commercial practices guidance can be found on Unfair commercial practices: CMA 207 and Fake reviews: CMA208.
We have also published short guides that will be helpful for businesses and traders to understand what they need to do to be compliant with consumer protection law.
These are:
- What businesses need to know about unfair commercial practices
- Fake review short guide for businesses: publishing consumer reviews and complying with consumer protection law
The CMA ran a consultation on consumer protection enforcement guidance alongside this consultation. You can find the outcome of that, and links to the final guidance, on the Connect page.
Responses to the consultation published
We have published responses and a summary document.
You can read them on the consultation page.
About this consultation
We consulted on draft guidance on the unfair commercial practices (UCP) provisions in the Digital Markets, Competition and Consumers (DMCC) Act 2024. These provisions replace and update the Consumer Protection from Unfair Trading Regulations 2008. This consultation closed 22 January 2025.
Your personal data
Any personal data you provide to us through CMA Connect (such as your name and contact details) will be handled in accordance with our obligations under the UK General Data Protection Regulation and the Data Protection Act 2018.
Our personal information charter set out the standards you can expect from us when we collect, use or share personal data and provides details of your rights in relation to that personal data and how to contact us.
