Consumer protection: enforcement guidance

The Competition and Markets Authority's (CMA) purpose is to help people, businesses and the UK economy by protecting competition and tackling unfair behaviour.

Final guidance published

The final consumer protection enforcement guidance can be found on consumer protection: enforcement guidance: CMA58

The CMA ran a consultation on unfair commercial practices guidance alongside this consultation. In response to this, we have published final guidance and short guides for businesses. You can find these on the Connect page.

Responses to the consultation published

We have published responses and a summary document.

You can read them on the consultation page.

About this consultation

We consulted on draft guidance on the unfair commercial practices (UCP) provisions in the Digital Markets, Competition and Consumers (DMCC) Act 2024. These provisions replace and update the Consumer Protection from Unfair Trading Regulations 2008. This consultation closed 22 January 2025.

Your personal data

Any personal data you provide to us through CMA Connect (such as your name and contact details) will be handled in accordance with our obligations under the UK General Data Protection Regulation and the Data Protection Act 2018.

Our personal information charter set out the standards you can expect from us when we collect, use or share personal data and provides details of your rights in relation to that personal data and how to contact us.