Direct consumer enforcement guidance and rules

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The Competition and Markets Authority's (CMA) purpose is to help people, businesses and the UK economy by protecting competition and tackling unfair behaviour.


About this consultation

We are consulting on draft direct consumer enforcement guidance and rules as required and permitted under the Digital Markets, Competition and Consumers Act 2024 (DMCC Act).

The DMCC Act grants new direct enforcement powers, relating to consumer protection law, to the Competition and Markets Authority (CMA). These new powers enable the CMA to investigate, determine and take enforcement action to address:

  • infringements of certain consumer protection laws
  • breaches of undertakings given to the CMA

The Competition and Markets Authority's (CMA) purpose is to help people, businesses and the UK economy by protecting competition and tackling unfair behaviour.


About this consultation

We are consulting on draft direct consumer enforcement guidance and rules as required and permitted under the Digital Markets, Competition and Consumers Act 2024 (DMCC Act).

The DMCC Act grants new direct enforcement powers, relating to consumer protection law, to the Competition and Markets Authority (CMA). These new powers enable the CMA to investigate, determine and take enforcement action to address:

  • infringements of certain consumer protection laws
  • breaches of undertakings given to the CMA
  • breaches of CMA direct enforcement directions
  • providing false or misleading information in connection with the CMA’s exercise of a direct enforcement function
  • non-compliance with statutory information notices

The draft guidance sets out the range and scope of the new powers, and explains how the CMA will generally conduct direct consumer enforcement investigations.

The draft rules set out procedural rules which will be legally binding in all cases when the CMA exercises its direct consumer enforcement powers.


Consultation update

This consultation was open from 21 July to 18 September 2024.

This page will be updated when the CMA has considered the responses we received.


Your personal data

Your name and contact details are your personal data. In collecting, receiving, storing, accessing and using your personal data, the CMA, as controller, is processing your personal data. The CMA processes personal data in accordance with data protection law. The CMA is processing your personal data so that it can contact you again, should it need further help or information from you, in order to carry out its merger work under Part 3 of the Enterprise Act 2002.

For more information about how the CMA processes personal data and your rights relating to that data, read our privacy notice.

Page last updated: 10 Dec 2024, 02:50 PM