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Proposed decision report: SMS investigation into Google’s general search and search advertising services
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The Competition and Markets Authority's (CMA) purpose is to help people, businesses and the UK economy by protecting competition and tackling unfair behaviour.
About this consultation
The CMA has published its proposed decision report as part of its strategic market status (SMS) investigation into Google’s provision of general search services, under Part 1 of the Digital Markets, Competition and Consumers Act 2024.
The CMA is proposing to designate Google as having SMS in general search services.
We want to hear from you
We welcome views from interested parties on our proposed decision by 5pm on 22 July 2025.
Responding to our consultation
Submit your response using the form below.
If your response contains any information that you regard as sensitive and that you would not wish to be published, please provide a non-confidential version for publication on our website.
When handling personal data (like your contact details), we comply with data protection law, as set out in the UK GDPR and the Data Protection Act 2018 and other law designed to protect sensitive information.
For more information about the CMA’s statutory functions, how the CMA processes personal data and your rights relating to that personal data (including your right to complain), please see the CMA’s Personal Information Charter.
The Competition and Markets Authority's (CMA) purpose is to help people, businesses and the UK economy by protecting competition and tackling unfair behaviour.
About this consultation
The CMA has published its proposed decision report as part of its strategic market status (SMS) investigation into Google’s provision of general search services, under Part 1 of the Digital Markets, Competition and Consumers Act 2024.
The CMA is proposing to designate Google as having SMS in general search services.
We want to hear from you
We welcome views from interested parties on our proposed decision by 5pm on 22 July 2025.
Responding to our consultation
Submit your response using the form below.
If your response contains any information that you regard as sensitive and that you would not wish to be published, please provide a non-confidential version for publication on our website.
When handling personal data (like your contact details), we comply with data protection law, as set out in the UK GDPR and the Data Protection Act 2018 and other law designed to protect sensitive information.
For more information about the CMA’s statutory functions, how the CMA processes personal data and your rights relating to that personal data (including your right to complain), please see the CMA’s Personal Information Charter.
