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Invitation to comment: SMS investigation into Google’s general search and search advertising services
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The CMA has launched an ‘initial SMS investigation’ under Part 1 of the Digital Markets, Competition and Consumers Act 2024.
The CMA is investigating whether to designate Google as having Strategic Market Status (SMS) in respect of its provision of general search and search advertising services.
If a firm is designated as having SMS, the CMA can impose interventions including through setting conduct requirements or pro-competition interventions.
The CMA published an invitation to comment (ITC) relating to its investigation and invites submissions, in particular on:
the scope of our SMS investigation and main avenues of investigation
whether the potential issues are the right ones on which to focus, and how any interventions could be designed effectively and proportionately.
The CMA has launched an ‘initial SMS investigation’ under Part 1 of the Digital Markets, Competition and Consumers Act 2024.
The CMA is investigating whether to designate Google as having Strategic Market Status (SMS) in respect of its provision of general search and search advertising services.
If a firm is designated as having SMS, the CMA can impose interventions including through setting conduct requirements or pro-competition interventions.
The CMA published an invitation to comment (ITC) relating to its investigation and invites submissions, in particular on:
the scope of our SMS investigation and main avenues of investigation
whether the potential issues are the right ones on which to focus, and how any interventions could be designed effectively and proportionately.
