Invitation to comment: SMS investigations into Apple and Google’s mobile ecosystems

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The responses are available on the consultation page: SMS investigations into Apple’s and Google’s mobile ecosystems.

The Competition and Markets Authority (CMA) launched 2 investigations under Part 1 of the Digital Markets, Competition and Consumer (DMCC) Act 2024.

The CMA investigated whether to designate Apple and Google as having Strategic Market Status (SMS) in respect of their mobile ecosystems.

If a firm is designated as having SMS, the CMA can impose interventions including through setting conduct requirement or pro-competition interventions.

The CMA published an invitation to comment (ITC) relating to its investigations and invites submissions, in particular on:

  • the scope of our SMS investigations and main avenues of investigation
  • potential interventions that the CMA may consider, if the CMA decides to designate Apple and/or Google as having SMS

This ITC closed at 11:59pm on 12 February 2025.


Find out more

Find out more about the digital markets competition regime and SMS investigations on the guidance page for how the UK’s digital markets competition regime works. If you have any questions about this consultation or the DMU’s investigations please contact us at mobilesms@cma.gov.uk.

The responses are available on the consultation page: SMS investigations into Apple’s and Google’s mobile ecosystems.

The Competition and Markets Authority (CMA) launched 2 investigations under Part 1 of the Digital Markets, Competition and Consumer (DMCC) Act 2024.

The CMA investigated whether to designate Apple and Google as having Strategic Market Status (SMS) in respect of their mobile ecosystems.

If a firm is designated as having SMS, the CMA can impose interventions including through setting conduct requirement or pro-competition interventions.

The CMA published an invitation to comment (ITC) relating to its investigations and invites submissions, in particular on:

  • the scope of our SMS investigations and main avenues of investigation
  • potential interventions that the CMA may consider, if the CMA decides to designate Apple and/or Google as having SMS

This ITC closed at 11:59pm on 12 February 2025.


Find out more

Find out more about the digital markets competition regime and SMS investigations on the guidance page for how the UK’s digital markets competition regime works. If you have any questions about this consultation or the DMU’s investigations please contact us at mobilesms@cma.gov.uk.

Page last updated: 07 Mar 2025, 12:40 PM