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Google’s general search services: proposed conduct requirements
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The Competition and Markets Authority's (CMA) promotes competition across the UK economy - removing blockers to competition whilst also stepping up action to enable legitimate, pro-growth business collaboration.
About this consultation
In October 2025 the CMA designated Google as having ‘strategic market status’ (SMS) in the provision of general search and search advertising (together, general search services). This consultation invited comments on our proposals for conduct requirements (CRs): rules in relation to Google’s general search services under the UK’s digital markets competition regime.
We invited stakeholders to comment on the proposed measures set out in the consultation documents on this page. We particularly welcomed comments on the specific questions we set out at the end of each document. We will carefully consider responses to this consultation, ongoing stakeholder engagement and wider analysis, before proceeding with any proposed measures.
Your personal data
When handling personal data (like your contact details), we comply with data protection law, as set out in the UK GDPR and the Data Protection Act 2018 and other law designed to protect sensitive information.
For more information about the CMA’s statutory functions, how the CMA processes personal data and your rights relating to that personal data (including your right to complain), please see the CMA’s Personal Information Charter.
The Competition and Markets Authority's (CMA) promotes competition across the UK economy - removing blockers to competition whilst also stepping up action to enable legitimate, pro-growth business collaboration.
About this consultation
In October 2025 the CMA designated Google as having ‘strategic market status’ (SMS) in the provision of general search and search advertising (together, general search services). This consultation invited comments on our proposals for conduct requirements (CRs): rules in relation to Google’s general search services under the UK’s digital markets competition regime.
We invited stakeholders to comment on the proposed measures set out in the consultation documents on this page. We particularly welcomed comments on the specific questions we set out at the end of each document. We will carefully consider responses to this consultation, ongoing stakeholder engagement and wider analysis, before proceeding with any proposed measures.
Your personal data
When handling personal data (like your contact details), we comply with data protection law, as set out in the UK GDPR and the Data Protection Act 2018 and other law designed to protect sensitive information.
For more information about the CMA’s statutory functions, how the CMA processes personal data and your rights relating to that personal data (including your right to complain), please see the CMA’s Personal Information Charter.
